Our clients, at the IAJ, choose us for the basic skills involved reporting, writing, subediting, running and newsroom and the more strategic-level skills. But also because we are leaders in training on new technologies, multimedia and the expanding circles of news platforms. We do this as media specialists, setting us apart from training institutions that train on technologies only, with no understanding of how the technologies relate to the news cycle.
On the journalism side (the Writing and Audiovisual Units), the IAJ has trained editors, journalists, sub-editors, photographers, presenters, news editors, and producers, from:
- Government Communication and Information Services;
- Kagiso Media;
- Media 24 Local Newspapers Division;
- Ndalo Media;
- Primedia Publishing;
- SABC Radio and SABC Television; and,
- Times Media Limited.
For example, in 2012, the IAJ trained 265 editors, sub-editors, journalists and photographers at Media24 in "Repurposing Print Content for Online & Mobile" to exacting MICT-SETA standards. The training has now been extended to 111 journalist-editors at Media24's Local Newspapers Division.
The IAJ also trains community and independent newspapers and community radio stations. In 2011, the IAJ concluded training 32 community radio stations in Gauteng, the Free State and KwaZulu-Natal in "Programme Production" for the state's Media Development & Diversity Agency (MDDA). In that year, budding child journalists were trained in the "School Newspaper Project" at 22 schools in North West and in the Eastern Cape.
The IAJ has also conducted training and seminars in association with clients such as:
- BBC World News;
- the South African Press Council;
- the South African National Editors' Forum (SANEF);
- the Professional Journalists' Association of South Africa (ProJourn);
- the Freedom of Expression Institute (FXI);
- Media Monitoring Africa (MMA);
- the South African Human Rights Commission (SAHRC); and
- the International Committee of the Red Cross (ICRC).
And the IAJ has partnered on journalism projects with tertiary institutions such as:
- Wits Journalism;
- the Discovery Centre for Health Journalism at Rhodes University;
- the Centre for Human Rights at the University of Pretoria;
- the South African Institute for International Affairs (SAIIA);
- the Poynter Institute (USA);
- the DeWitt Wallace Center for Media and Democracy at Duke University (USA);
- the School of Law at Fordham University (USA);
- the Thomson Reuters Foundation (UK); and
- the International Institute for Journalism (Germany).
Part of the IAJ ethos is that educating communicators improves media content, as well as promoting organisational profiles.
As media specialists, the IAJ set up the Communications unit in 1995, offering specialised communications skills to organisational personnel, from CEOs to liaison officers. The Communications Unit helps organisations apply fundamental principles of communications such as strategy, audience-tailoring, and messaging to improve communication with stakeholders.
Communicators are trained separately from journalists through the Communications Unit, a few of our clients include:
- ABSA Bank;
- the City of Johannesburg;
- the Department of Correctional Services;
- the Department of International Co-operation & Development;
- the Department of Infrastructure Development;
- the Department of Labour;
- the Department of Tourism;
- the Government Communication and Information Services;
- the Johannesburg Metro Police Department;
- the National Executive Committee of the ANC;
- the North West Provincial Government;
- Save the Children Sweden;
- the South African Revenue Service;
- the South African Social Services Association;
- the South African Weather Services;
- Statistics South Africa;
- the National Prosecuting Authority; and
- The Office of the President.
In addition, the IAJ has trained various municipalities throughout the country.
Through its Regional Unit, the IAJ also trains journalists and communicators across the African continent, primarily for international developmental organisations. Although much training has been in sub-Saharan Africa, the IAJ has a continental mandate and so has recently expanded training into Egypt and is exploring opportunities throughout North Africa.
For example, over 1999-2003, the IAJ "Steve Biko Journalism Scholarship" trained 64 people - 27 South African journalists, 32 journalists from Burundi, Cameroon, Democratic Republic of Congo, Ethiopia, Ghana, Kenya, Liberia, Rwanda, Malawi, Namibia, Nigeria, Tanzania, Togo, Uganda, Zambia and Zimbabwe, and five South African journalism students/communicators studying abroad - for the British and Dutch developmental agencies (DFID and NIZ).
Over 2005-2012, the IAJ trained 120 journalists from the SADC region in "Reporting Regional Integration" for the German developmental agency (GIZ), while over 2008-2012, the IAJ trained 75 SADC journalists at our annual "Summer Academy" on media freedom and ethics for the same client.
In 2011, the IAJ concluded training 32 community radio stations in Gauteng, the Free State and KwaZulu-Natal in "Programme Production" for the Media Development & Diversity Agency (MDDA). In that year, the IAJ also concluded the MDDA's "School Newspaper Project" for 22 schools in North West and in the Eastern Cape.
In 2011, the IAJ trained journalists and communicators on "Covering Local Government Elections" in Lesotho for the European Union (EU).
In 2011, the IAJ trained 23 community radio stations in the Eastern Cape in Human Rights Programme Production" for the South African Human Rights Commission (SAHRC).
In 2012, the IAJ trained journalists in "Investigating Corruption" in Malawi for Transparency International - and produced a Malawi-specific toolkit.
In 2012, the IAJ trained sub-editors and editors in "Advanced Sub-Editing" in Namibia for the Namibian Media Trust.
In 2012, the IAJ and Thomson Reuters trained journalists in South Africa and Mozambique on "Finance & Business Writing" for the Thomson Reuters Foundation.
In 2012, the IAJ, the SA Institute for International Affairs (SAIIA), and the Centre for Human Rights (CHR) at the University of Pretoria trained 11 journalists from across Africa in "Global Economic Governance - African Perspectives" for the GIZ.
In 2012-2013, the IAJ and Aids Accountability International trained communicators and journalists in "Reporting the Maputo Plan of Action" in Malawi, Zambia, Zimbabwe, Botswana and South Africa for the African Union Commission.