Vision, Mission and Values


Mission Statement

  • We are a media training institute
  • We provide core, specialised and tailored training across all media platforms for journalists and communicators in all spheres of the media
  • Known for our reputable training and our longstanding passion for media’s role in a democracy, we offer interactive, blended learning with subject matter experts
  • We promote professional codes of conduct and journalism ethics; we also prize freedom of expression, non-sexism, non-racialism and non-biased reporting.

Values Statement:

  • We strive to achieve excellence and quality in everything we do.


  • We strive to: Maintain social, ethical and organisational values and firmly adhere to codes of conduct and ethical principles.