Course Calendar

< 2017 >
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  • Developing a Media Strategy
    All day
    06-11-17-08-11-17

    Candidates: Corporate Communications executives from both public and private sectors and civil society organisations – professionals whose enterprises would be enhanced by strategic interaction with the mass media.

    In A Nutshell: The world of media is changing. In addition to TV, radio and print, you now also have on-line and mobile communications. You can no longer talk about mass media without social media. This presents communicators (in the private and public sector) with interesting challenges that could be either opportunities or landmines if they unprepared or uninformed.

    Course Outcomes – by course end you’ll be able to:
    • Help communicators navigate the complex nature of a changing media landscape;
    • The basic elements of a strategic media plan such as goals, targeting and research;
    • Framing the right messages for the right audience on the right medium;
    • Choosing your media outlets and the tools for success;
    • Tracking your coverage and evaluating your efforts.

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  • Crisis & Reputation Management & Strategies
    All day
    16-11-17-17-11-17

    Candidates: Corporate spokespeople, media and public relations practitioners from public & private sectors & civil society organisations.

    In A Nutshell: This intensive Crisis Communication Training programme is designed to help you manage corporate incidents before they escalate into potentially threatening media crises.

    Outcomes: – by course end delegates will be able to:
    • Have your ducks in a row to prevent Interface successfully with the media in crisis situations
    • Anticipate disasters
    • Create an effective platform to address the crisis
    • Handle being in the firing line
    • Manage tough questions

     

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  • Creative Writing & Editing for Corporate Publications
    All day
    20-11-17-24-11-17

    CANDIDATES: This highly practical course is a must for all professionals interested in writing for corporate publications. This includes everyone from directors to media liaison personnel in public and private sectors and civil society organisations.

    Professionals writing for corporate publications and those who put together in-house newsletters, will be coached on how to write specifically for their niche markets, while also learning how to transform often dry in-house material into vibrant organisational tools.
    Participants will be asked to bring their corporate newsletters and in-house publications to the workshop for analysis, and will be given assignments to work on during the course of the programme.

    Key areas of focus include:
    • Developing a keen ‘nose for news’ within a corporate environment
    • Simple methods to brainstorm ideas
    • Finding a story – even within the most technical or complex of issues
    • Effective research techniques
    • Targeted interviewing skills
    • The ‘human’ component
    • Colour writing skills
    • Corporate profiles: the people behind the issues
    • Structuring articles for maximum effect
    • Editing techniques

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  • Developing a Media Strategy
    All day
    28-11-17-30-11-17

    This course is designed to help media practitioners develop a host of skills they need to achieve their companies’ unique goals and to ensure a safeguarded reputation in a volatile media environment. A lack of a well formulated media strategy hands the advantage to competitors and threatens the gains a company or organization has achieved.

    A well- articulated media strategy is an essential tool to help companies and organizations set themselves apart in the sea of media noise.  In the current media landscape, innovative online and mobile platforms can either be a great opportunity or an explosive landmine, increasing the need to carefully navigate the ever changing ‘on-line rapids.’

    Whether your company’s goal is to increase profits, build a brand, polish public relations or reach a larger audience than your advertising spend allows, your solution is a skillfully constructed media strategy.

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December
December