This course is designed to help media practitioners develop a host of skills they need to achieve their companies’ unique goals and to ensure a safeguarded reputation in a volatile media environment. A lack of a well formulated media strategy hands the advantage to competitors and threatens the gains a company or organization has achieved.
A well- articulated media strategy is an essential tool to help companies and organizations set themselves apart in the sea of media noise. In the current media landscape, innovative online and mobile platforms can either be a great opportunity or an explosive landmine, increasing the need to carefully navigate the ever changing ‘on-line rapids.’
Whether your company’s goal is to increase profits, build a brand, polish public relations or reach a larger audience than your advertising spend allows, your solution is a skillfully constructed media strategy.