About us… Origins and the Brand

 25 years of professional media training across the African continent

“We must congratulate the Institute, it staff and its associates for the work that they have done… The timeframe of their work runs almost exactly parallel to that of democratic governance in our country… The role of the Institute… is to ensure that journalism of quality plays its role in the future of our democracy…”

Nelson Mandela, 2002

IAJ 10th Anniversary Speech

The Institute for the Advancement of Journalism (IAJ) is an established journalism and communications training institute based in Johannesburg, South Africa. The IAJ is a strong brand with a reputable board and tried and tested facilitators and strong partnerships.

The IAJ was established by Rand Daily Mail editor, foreign correspondent, analyst, columnist and occasional university lecturer, Allister Sparks to address the transformation of the media and journalism as South Africa entered its democratic era in 1994.  It is South Africa’s premier provider of journalism and communications training for emerging and practicing journalists and communicators.  The IAJ has transcended traditional print and broadcast journalism and trains journalists and communicators across all media platforms.

During its 25 years of operation, the IAJ trained over 10,000 media and communication professionals in SA and across the African continent.   This work involved the IAJ servicing the training needs of approximately 1,500 organisations and individuals.

In its proud gallery of achievements stands the fact that the IAJ trained all of the members of the first democratic parliament and cabinet, to name but a few.

Many of the journalists and communicators trained now occupy leading positions in the media and communications industry today. Through our training we uphold the highest standards of professional codes of conduct and journalism ethics.

IAJ training facilitators are proven experts in their respective fields and the IAJ has grown with new expertise in French and Portuguese to address training requests from the African continent.

The IAJ is a small, independent and self-funded organisation promoting freedom of expression as enshrined in our Constitution. The IAJ would like to see journalism advanced through credible skills, debates, insights, perspectives and critical thinking that are appropriate to where SA and the continent are at the moment.

The IAJ would like to see journalism advanced through credible skills, debates, insights, perspectives and critical thinking that are appropriate to where SA and the continent are at the moment.

Among its most recent clients over the last 5 years we can count the following:

Media Organisations | Thomson Reuters Foundation | Algoa FM | Big Media | Caxton | Chilibush | City Press |Communications Training and Media Concepts | Media  Creamer Media | Daily Sun | Deutsche Welle Akademie | Discovery Health Journalism Centre | Die Son/Media24 | Drum Magazine | DSTV | E.Sat TV (Pty)Ltd | East Coast FM | eTV | EE Publishers | Eldos FM | eNCA | Eyewitness News | Fray Intermedia cc | Foto Media Institute | Global Girl Media South Africa | Grounded Media (Pty) Ltd | Habitat Magazine | Health e News | Hunter House Publishing | Independent Newspaper (Pty) Ltd | International Broadcasting Bureau VOA – Voice of America | Jacaranda FM | Janine Smit Editorial Services | John Brown Media | Kaya FM | Manni Media | Media 24 Magazines and Local Newspapers | M-Net | Namzim Newspapers | Ndalo Media | Now Media | OFM | Primedia Broadcasting | Public Eye | Radio Islam | Rapport | SAFREA – South African Freelancers Association | SAPA – South African Press Association | SABC – Southern Africa Broadcasting Association |Sondag | Swazi Times | Tame Communications (Pty)Ltd | The Citizen | The Daily Maverick | The Herald | The Natal Witness | The Witness | Times Media | Tiso Blackstar Group (Pty) Ltd | Triple Cee Media | Urban Brew Studios | Volksblad | Wag the Dog Publishers | You Magazine | Youth FM

| Donors and Partners | Norad | FXI – Freedom of Expression Institute | SANEF – South African National Editors Forum | MMA – Media Monitoring Africa | SAPC – South African Press Council |  GL – Genderlinks | DW – Democracy Works  |  GIZ (Germany) | MDDA – Media Development and Diversity Agency | Canadian High Commission | AKF – Ahmed Kathrada Foundation | TRF – Thomson Reuters Foundation | SABA – Southern African Broadcasting Association | UJ – University of Johannesburg, Department of Journalism, Film and Television | DOJ – Department of Justice | HRC – Human Rights Commission | UNIC – United Nations Information Centre | Rainbow FM | Soweto TV | Kaya FM | Okapi – Pan African Radio Network| Private Companies and Corporations | ABSA | Anglo American | Armscor | Brand South Africa | Construction Industry Development | CORE Computer Business | Cricket SA | Do Better Business | Eskom Holdings SOC Limited | Exxaro | First National Bank | Fleishman Hillard SA | Futuremind Consulting (Pty) Ltd | Gauteng Partnership Fund | Hitachi Power Africa | Internet Solutions | Massmart Services | Nestle South Africa Pty (Ltd) | Norton Rose Fullbright | Old Mutual | Premier Foods (Pty) Ltd | Pretoria Metal Pressings | RS Components | SAPREF – Shell SA Refining and BP Southern Africa | Sasol Group Services (Pty) Ltd | Tshikovha Environmental CC | Twafiika Consultants | Twig Consulting | WineLand | Political Parties | African National Congress | Young Communist League | Statutory Bodies & Quasi-Government | NERSA – National Energy Regulator of South Africa|RAF –  Road Accident Fund | Statistics South Africa | Transnet Freight | UIF – Unemployment Insurance Fund | PRASA – Passenger Rail Agency of SA | IDC – Industrial Development Corporation | South African Medical Research Council | CSIR – Council for Scientific and Industrial Research | Civil Society and NGOs | Adopt a School Foundation | Africa Check | Ahmed Kathrada Foundation | Food and Trees for Africa | Freedom House | Health Systems Trust | Institute for Security Studies | Institute of People Management | Law Society of SA | Music in Africa Foundation | National Institute for Legal Studies | Oxfam | SADTU | South Africa National Commission for UNESCO | Section27 | Sonke Gender Justice | Southern Africa Trust | South African Agency for Science & Technology | The Innovation Hub | The Institute for Justice and Reconciliation | Tshisimani Center for Activist Education | Trialogue | United National Transport Union | Working on Fire | Africa | Crisis in Zimbabwe Coalition | Kenya Revenue Authority | Management Science for Health | Misa Namibia | NAMPA – Namibia Press Agency | Nigeria Partner | Niger Delta Power Holding Company Ltd | Zambia Extractive Industries Transparency |Government | Auditor General South Africa | Capricorn District Municipality | City of Johannesburg | City of Tshwane | Cooperative Government & Traditional Affairs | Department of Agriculture & Rural Development | Department of Arts and Culture | Department of Basic Education – multiple provinces | Department of Correctional Services | Department of Economic Development | Department of Economic Development & Tourism – Mpumalanga | Department of Energy | Department of Environmental Affairs | Department of Finance – national and multiple provinces | Department of Health – multiple provinces | Department of Labour | Department of Local Government | Department of Public Enterprise | Department of Public Service & Administration | Department of Public Works, Roads & Transport | Department of Public Works – multiple provinces | Department of Safety, Security & Community Liaison | Department of Social Development | Department of Tourism | Department of Transport | National Treasury | Department of Human Settlements – national and multiple provinces | Department of Local Government & Housing | Department of Labour (East London) | Department of Water and Sanitation (Pretoria) | Ekurhuleni Municipality | Gauteng Department of Sports, Arts, Culture | Gauteng Legislature | Gauteng Office of the Premier | Provincial Treasury – multiple provinces | Government Communication and Information Services | Government Employees Pension Fund | Government Pension Fund Administration Agency | Harry Gwala District Municipality | National Assembly | National School of Government | North West Provincial Government | North West Provincial Legislature | Northern Cape Provincial Legislature | Office of the Premier Mpumalanga | Office of the Premier Gauteng | Office of the Premier-North West | Tlokwe City Council | The Presidency | South African Police Services – national and multiple provinces | Sekhukhune District Municipality | SASSA – national and multiple provinces | SANDF – SA National Defense Force | Universities and Educational Agencies | MICT Seta | Mangosuthu University of Technology | Sedibeng TVET College | UJ – University of Johannesburg, Department of Journalism, Film and Television | Enterprise University | University of Free State | University of Limpopo | University of Pretoria | Wits Business School | UNISA – University of South Africa | VVOB SA

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