pexels-photo-322045About Us

The IAJ is a media training Institute. We provide core, specialised and tailored training across all media platforms for communicators and journalists in all spheres of the media and in so doing we serve media houses, community media, government departments and corporates so that they are better able to inform, educate and empower citizens.

Known for our reputable training and our longstanding passion for media’s role in a democracy, we offer inter-active, blended learning with subject matter experts.


The Institute for the Advancement of Journalism (IAJ) is an established media (journalism and communications) training institution based in Johannesburg, South Africa. The IAJ was established in 1992 by late veteran journalist and editor Allister Sparks to fill the media’s need for new and sharper skills in a changing South Africa.

The IAJ is South Africa’s premier provider of journalism and communications short courses, learnerships, mentorships and residency programmes, with an African footprint and global reach through our international partners.

Since its inception, tens of thousands of people have passed through the IAJ’s doors, and many of them now occupy key posts in the media. Today, the IAJ has an unmatched reach across the African continent, and is internationally respected. It is independent of government, industry and academia – yet works closely with all these sectors in advancing the quality of journalism and communications.

Its innovative approach to curriculum development makes it responsive to the rapidly-changing media landscape, while acting to promote plurality in the media, and to strengthen democracy. Over two decades, it has earned a high reputation for providing relevant, tailored training for media, NGO, corporate, and government clients.


  • Legal Status:
    The Institute is registered under the Companies Act (1973) as a Section 64 company, 92/00202/08, we are a not-for-profit NGO, without share capital, subject to  corporate, labour, Constitutional and common law of the Republic of South Africa.

  • Broad-Based Black Economic Empowerment (BBBEE) Status:
    The IAJ has a Level 4 BBBEE accreditation. We also have a 100% BBBEE Procurement Recognition Level.

  • SETA (Sector Education Training Authority) Status:
    We are accredited with the Media & ICT SETA (MICT-SETA).

  • The IAJ Board:
    The Executive Director reports to the board chaired by Amina Frense (Ms).