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Running days 2


Social Media as Source and Platform

From Tuesday 16 May 2017 - 08:45
To Wednesday 17 May 2017 - 16:00
Location : IAJ Offices, Richmond Forum, 18 Cedar Avenue, Richmond
Who to Contact : Maki Mathe ( This email address is being protected from spambots. You need JavaScript enabled to view it. ) or Gugu Ndaba ( This email address is being protected from spambots. You need JavaScript enabled to view it. )
Area of Concern: All Platforms

Understanding the role of social media.

MICT Seta accredited, Unit standard: 117555, NQF Level 5, 10 Credits if you submit a POE
In a Nutshell: No , journalist, communicator or organisation can afford to ignore social media. Not only do many stories unfold completely online, it provides unmatched insight into stories as they unfold. However, journalists and communicator's careers have been abruptly ended with an errant Tweet, stories and images from Facebook that have led to legal battles, and mainly feel poorly equipped to deal with the additional burden of "socializing" online.
Course Outcomes: this practical training course will have you:
• Completely up to speed on Twitterisms;
• Staying up to date on the breaking news, big stories and trends;
• Finding great sources for stories;
• Crowdsourcing ideas and information;
• Using URL shorteners and tracking retweets;
• Using lists to filter your incoming tweets and contacts, helping to sort the news from the noise;
• Generating story ideas from various platforms;
• Sourcing experts and growing your contact base;
• Writing tight, effective tweets of 140 characters or less;
• Creating a name for yourself in the social media universe;
• Using social media to promote your publication and yourself as a professional;
• Making important ethical and law-compliant calls on information usage and distribution;
• Using different social media synergistically to maximise impact.